Since logging into Visme for the first time, about six months ago, I’ve been impressed with how easy it’s made designing visual presentations and pitch decks. I’ve used it to create every pitch deck I’ve sent to clients this year.
To get started, I’ll be transparent. Visme provided me with a complimentary account after they spotted me recommending one of their competitors on social media. Since gaining access to their site, I haven’t logged into that other platform despite having paid for an annual license that remains active today.
What is Visme?
It’s an online graphic design workshop that allows its users to create visual experiences for their businesses, whether they’re complete beginners or savvy designers. Think Adobe InDesign, but infinitely more intuitive, or PowerPoint, but infinitely more powerful.
While it is possible to start with a blank document, I find Visme excels through its templates. They have thousands of sample documents for everything from a boardroom presentation to a social media infographic. The listed categories include: Presentations, Infographics, Documents, Charts and Graphs, Printables, Web Graphics, Social Graphics, and Video/GIFS. Within each are thousands of templates to help get both the creative mindset going and to make the design process more efficient.
Simply put – Visme replaces whatever you’re currently using for graphic design because it’s not only faster and easier to use, but it also creates fantastic looking content.
My favourite features are it’s brand panel, colour management, image upload, and font pair tool:
The first step, when getting started with Visme, is to update the Brand Panel. It’s pretty quick, but it allowed me to upload my business logo, establish my brand colour swatches, and select some default fonts. Once this if finished, these elements are quickly available to me whenever I am working on a new project.
Whenever I craft a presentation, I like to balance the colours throughout to suit both my style and the project. Visme’s colour management tools allows me to use any colour I like, whether I know it’s hex code or not. The easy color picker tool allows me to click any hue in an image and easily apply it throughout the project.
When pitching Corona Canada, I was able to use the exact yellow and blue colour swatches represented in their logos. This kind of attention to detail isn’t always necessary; however, your perspective clients will notice.
Although this is a fairly basic tool, I love that Visme doesn’t require a specific file size when I upload an image. I don’t have to crop it before I upload either, as I can manage the image size and it’s crop within each page of my projects.
Fonts are incredibly important and I don’t know anything about them. I will never use Comic Sans, but beyond sticking to default fonts or Garamond, I never know what to select. With Visme’s font pair tool, it suggestions a variety of fonts for every field of a document from its title through its headers to its body copy. It’s an easy way to make a project both look unique and professional.
Why Do I Use Visme?
As a photographer and filmmaker, I have limited need and limited experience with graphic design. With Visme, I can save time trying to figure out a design style from start to finish, while also creating a better looking project than I could manage on my own. I use Visme for three specific tasks:
Pitch decks are an essential tool for all creatives. They’re used with both new and existing clients to clearly illustrate a project concept, it’s scope, and the value it provides to a client. My pitch decks are typically 8-10 pages long, which includes a title page, my bio, project idea, distribution or use, suggested timelines, and a portfolio of both my best work and my existing work that best illustrates what the project idea will look like. Last, but perhaps most important, is my contact page with links to my website, phone number, and email.
If you want to learn way more about the Art of Pitching, check out the incredible eBook that Callum Snape put together. It’s available on his website and worth every penny.
Although the Covid-19 pandemic has limited in-person events, I have hosted several online presentations and workshops over the past year. Each time, I used Visme to create my presentation. It’s substantially more intuitive than powerpoint, but following a template allows me to stick to a certain theme or general layout as I add images and text content.
At the end of major projects, like my Choosing to Live film, I create a 1-2 page project summary that shows key metrics. For Choosing to Live, I highlighted the online views, it’s festival success both in Canada (Banff Mountain Film Festival and Vancouver International Mountain Film Festival) and abroad (Kendal Mountain Film Fesitval). In other cases, I might summarize how many social media engagements or link clicks a project initiated, or simply summarize the images and video created. I complete these documents for two reasons: to share key information with my clients and to show perspective clients my past collaborations.
The easiest way to prove summary my experience with Visme is that I’ll continue to use it, even if my complimentary license expires and I have to enter my credit card details. Although I don’t use it as often as I would like, my business requires a graphic design tool and I’ve found Visme to be the most comprehensive and intuitive system.
Graphic design isn’t part of my day-to-day job, so I love that Visme makes it easy to complete projects quickly whenever I need.
Is it for everyone? Probably not. If Graphic Design is your job, you’re probably more comfortable in a platform like InDesign. It’s surely more powerful, but it’s also more intricate and takes a more savvy user. But if you work in marketing and find yourself juggling multiple tasks every day, Visme is likely the perfect solution to speed up the graphic design portion of your workday.